The world seems full of bad news right now. Bank’s crashing, huge falls on the stock market and property prices tumbling. It all suggests a financial and political crisis the like of which we haven’t seen in decades (see Robert Peston’s article here).
Now all of this might be a bit divorced from the little insular world of non league football that we inhabit – but I wonder whether we are immune or not.
I think most people know (and are pretty fed up with hearing) that the Club is running out of money. That means we need to find new and major sources of income, quickly. We are looking hard – but just at the time we need it most we could be forgiven for assuming that on both an individual and commercial basis people are going to be less inclined to donate cash or sponsor the Club.
Certainly Dennis Byatt, our commercial manager has found it very difficult over several weeks to bring in new income, particularly from the type of businesses who in recent years have had budgets for local sponsorship – property companies and car dealerships to name two.
This is no reason to give up but it must be a concern. Many people are tightening their belt and any thoughts of getting involved in a new venture with a small football club may well be put on the back burner.
Many football clubs have flourished on the back of the generosity of 1-2 individuals and it will not surprise me to see an increasing number of clubs starting to trim their budgets and cut their cloth accordingly.
We continue to have a number of avenues to go down and we will explore every opportunity we can – but it is not getting any easier out there.