The Communicator’s guide to forbidden words: Chapter One (possibly)

I’ve had an unbelievable response to my last Linked In post on banning the word “ensure”. 

I asked fellow communicators, marketeers and others to contribute their own suggestions for words that have been used so often they no longer have any real meaning. The response has been astonishing and continues.  

I’ve waded through all the comments and listed, in alphabetical order, all the suggested words or phrases that we should think twice before using if not stop using them altogether. 

I’ve called this Chapter One as I’d be delighted to receive further suggestions and build up a comprehensive dictionary of words and phrases to avoid. 

While to some extent this is a bit of fun, there is some purpose to this. Communicators seek to produce copy that helps the reader quickly understand and move to action. Using increasingly tired and overused language simply results in all too predictable inaction. 

Please let me have further suggestions and let me know if you disagree with any of the words below.

action plan

agile (more agile even worse) 

aligned

amplify

at pace

at the heart of

delighted

deliver / deliver value

drive

empower

ensure

excited

going forward

iconic

impactful

interface

lessons have been learnt

leverage

literally

maximise

mitigate 

number one priority

on a journey

ongoing

passionate

pivot

proactive 

reimagine

should

sneaky peek

socialise

stakeholder

surfaced

unique

utilise

we are committed to

whereby

whilst 

world class

Published by: howie

Originally a blog by a football club chairman, then focused on horse racing, now the random musings of someone who occasionally has something to say. Thanks for joining the conversation

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