I’ve had an unbelievable response to my last Linked In post on banning the word “ensure”.
I asked fellow communicators, marketeers and others to contribute their own suggestions for words that have been used so often they no longer have any real meaning. The response has been astonishing and continues.
I’ve waded through all the comments and listed, in alphabetical order, all the suggested words or phrases that we should think twice before using if not stop using them altogether.
I’ve called this Chapter One as I’d be delighted to receive further suggestions and build up a comprehensive dictionary of words and phrases to avoid.
While to some extent this is a bit of fun, there is some purpose to this. Communicators seek to produce copy that helps the reader quickly understand and move to action. Using increasingly tired and overused language simply results in all too predictable inaction.
Please let me have further suggestions and let me know if you disagree with any of the words below.
agile (more agile even worse)
at the heart of
deliver / deliver value
lessons have been learnt
number one priority
on a journey
we are committed to